Health Canada’s Food Safety Campaign

FPPAC is a founding member of the Canadian Partnership for Consumer Food Safety Education (Partnership). Each year, the Partnership tries to do some kind of project to promote food safety. This year, the Partnership decided to work with Health Canada on their Food Safety is in Your Hands campaign. The Partnership already assisted in shaping some of the messages Health Canada developed. It is well thought out and provides “tools” that can be used by FPPAC members to promote food safety this year.

The campaign includes video ready for use, one of which addresses the specific challenge of handling frozen, breaded chicken products. This is the chicken item for which the inner bag has been enhanced to ensure consumers understand that these products need to be fully cooked before eating. The idea, of course, is to get this food safety material out to consumers as often and as broadly as possible. The material includes, in both languages, files for Facebook, Twitter and Pinterest posts. The following link can be used to download the files. It is a large zip file and may take some time. Click here to download.

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